Loree Sandler, founder of Let Them Eat Candles, revolutionized a product category by reimagining traditional wax birthday candles as edible chocolate treats. In the process she transformed herself from stay-at-home mom to entrepreneur. Her debut business memoir, Let Them Eat Candles: A Sweet Startup’s Rocky Road to Shark Tank, documents her journey from concept to store countertops to reality TV.
let them eat candles
edible candles. how hard could that be?
Let Them Eat Candles: A Sweet Startup’s Rocky Road to Shark Tank takes readers on a multi-layered journey as the author evolves from full-time parent to fledgling professional, with more than a little help from family, friends, and the village she builds along the way. From kitchen to classroom, prototype to product, package design to partnerships, edible candles turn out to be (surprise!) no piece of cake. This narrative burns with the author’s unquenchable enthusiasm, unflagging drive, and unyielding optimism, culminating in real (and reality television) success.
